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Challenge 1

Formulate the idea

How did I realise I wanted to get into income-generating resort real estate?
Looking back, I realise this idea didn't just fall on my head one day — it ripened over years, out of chance meetings, other people's businesses and a dozen dead ends.
Basically, it all started with Max — by the way, here's his channel t.me/Co_Creator_world

In 2017 I went through the IIDF accelerator, which is where we met. Then in 2021 I saw on social media that he'd launched a startup-villa project in Turkey. The guys rented big villas in Kaş and let out rooms by the week and by the month. But the main thing wasn't the holiday, it was the community — people came, lived together, worked, talked, swapped experience and made valuable contacts. I went on one of the first stays, and then came back in 2022 and 2023.

⚠️ I really liked the model, but it had weak spots

First, the villas were scattered all over the map; second, the economics only worked 7–8 months a year: in summer, long-term rentals to digital nomads no longer pay off, and the pool of potential clients is very limited

🤔What I was thinking: take a whole hotel and convert it into apartments

One place, one atmosphere, one community under one roof. No scattering. And do it all with investors' money

Buy → convert → sell off in parts → take it under management.

We started looking at options — and ran into the economics. In Turkey people buy property to get citizenship, so prices are detached from yield. You're paying for a passport, not for cash flow. The rental yield is lower than renting out a one-bedroom flat in Moscow, and on top of that you need lengthy approvals. I didn't find anything and put the idea aside. Didn't throw it away — put it aside.

🤯And then came a string of little things, each meaningless on its own — but together they added up to one picture:

▪️I kept coming across videos about real estate in Bali (more than 300 developers) https://youtube.com/@alexandrmityuhin?si=0MfaKsFyO14M80yM and in Phuket https://youtube.com/@oleg.golubev.phuket?si=eaSL_epvpj-W3R_X
▪️People I know were buying apartments in Asia — sometimes without ever having been there.
▪️ A developer I know bought land for construction in Phuket.
▪️ Maxim Spiridonov (Netology) https://www.facebook.com/share/1RRz9U5X3g/ is investing in Layan Verde in Phuket. Oskar Hartmann https://www.facebook.com/share/1BbnJtgHAu/ is investing in a project in Bali.
▪️ Sales launches in Vietnam and Cambodia.
▪️ I also happened to see some Russian developers' financial models🙈

And I went back to the idea I'd put aside. Only now I was looking at development in different countries from a different angle

PS: photos from our stays😜
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