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Right from the start I began thinking about marketing. Sales were still a long way off, but the market is new to me, and I decided: while there's time, I need to figure it out myself.
I'd long been subscribed to the Kumar Telegram channel t.me/solokumi. I bought their marketing course. It ended this summer, and I really liked it. But honestly: it gives the most to those who can apply it right away — test, try things, ask questions along the way. Back then I hadn't got to advertising yet. Now I have, and I'm working with the lecture recordings and the people who taught those modules
At the very beginning they covered the basics: before you sell anything, do CustDev — talk to the people who are already buying. I'd learned that basic stuff back at IIDF ten years ago. But, as always, I didn't really feel like doing it; I needed a kick☄ . First I talked to people I know who had bought property in Asia, then in a community I belong to — "Founders" t.me/osnovateli. I found five people who had already bought property in Thailand and Bali and asked each of them: how they made the decision, why, how they chose. And of course I talked to a few real estate agents.
The main thing I took away about what problem they were solving and how they made the decision:
I say "I sell apartments" — they think people buy apartments to live in them. I say "I'm building a hotel" — they think I'll build it first and then rent out the rooms. I thought this product had long been familiar to everyone. Turns out it isn't.
Now when someone asks "what do you do?" I answer in one sentence:
"Founders" has a forum group that helped me take the plunge🫣. I thought for a long time about what to write and, most importantly, why. I came up with five reasons for myself
1. To be top of mind. I want all my friends and acquaintances, everyone I talk to now or once talked to, to know that I'm building in Sri Lanka. So that when someone starts thinking about investing in income property in Asia, the first thing that comes to mind is "call Goldberg"
2. To provide value. If someone else wants to build too, they'll be able to see how I did it: what path you have to go through, how long it takes and how much it costs, what mistakes I made. In other words, to share my experience
3. To show that this is for the long haul. When I start raising money, people will see that this isn't some quick idea that popped into my head yesterday. It's a long road I've walked step by step, and here's where it led
4. So I don't forget. If you asked me now how I grew Rerooms, I'd struggle to remember. This channel is essentially my diary. I'll be able to reread it and see how everything really happened
5. Because I enjoy it. I chose the challenge format — the challenges I run into along the way. For each post I try to make a video that conveys its main idea. And I just enjoy making them
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I'd long been subscribed to the Kumar Telegram channel t.me/solokumi. I bought their marketing course. It ended this summer, and I really liked it. But honestly: it gives the most to those who can apply it right away — test, try things, ask questions along the way. Back then I hadn't got to advertising yet. Now I have, and I'm working with the lecture recordings and the people who taught those modules
At the very beginning they covered the basics: before you sell anything, do CustDev — talk to the people who are already buying. I'd learned that basic stuff back at IIDF ten years ago. But, as always, I didn't really feel like doing it; I needed a kick☄ . First I talked to people I know who had bought property in Asia, then in a community I belong to — "Founders" t.me/osnovateli. I found five people who had already bought property in Thailand and Bali and asked each of them: how they made the decision, why, how they chose. And of course I talked to a few real estate agents.
The main thing I took away about what problem they were solving and how they made the decision:
- Diversification. Part of their capital in another jurisdiction and income in hard currency.
- A plan B. A place you can come to and live in.
- Everyone took a long time to choose and talked to developers in person
- They bought on recommendations from friends and agents What surprised me was that nobody understood what I do, that I explain my business in a confusing wayI say "I sell apartments" — they think people buy apartments to live in them. I say "I'm building a hotel" — they think I'll build it first and then rent out the rooms. I thought this product had long been familiar to everyone. Turns out it isn't.
Now when someone asks "what do you do?" I answer in one sentence:
I'm building a hotel and selling its rooms during construction.Why I need this channel
"Founders" has a forum group that helped me take the plunge🫣. I thought for a long time about what to write and, most importantly, why. I came up with five reasons for myself
1. To be top of mind. I want all my friends and acquaintances, everyone I talk to now or once talked to, to know that I'm building in Sri Lanka. So that when someone starts thinking about investing in income property in Asia, the first thing that comes to mind is "call Goldberg"
2. To provide value. If someone else wants to build too, they'll be able to see how I did it: what path you have to go through, how long it takes and how much it costs, what mistakes I made. In other words, to share my experience
3. To show that this is for the long haul. When I start raising money, people will see that this isn't some quick idea that popped into my head yesterday. It's a long road I've walked step by step, and here's where it led
4. So I don't forget. If you asked me now how I grew Rerooms, I'd struggle to remember. This channel is essentially my diary. I'll be able to reread it and see how everything really happened
5. Because I enjoy it. I chose the challenge format — the challenges I run into along the way. For each post I try to make a video that conveys its main idea. And I just enjoy making them