Overcome fear
I wanted to start selling rooms right after buying the land, the way I always did before. But I was talked into waiting until there were at least renders😉
But when, halfway through the design work, we decided to redo the architecture, I was absolutely sure we shouldn't put off sales any longer, and we went out to build a team: me on HH.ru , Artem through his old connections.
I hadn't personally dealt with HH for more than 6 years — a really clunky portal🤦♂. 150+ applications and, in the age of AI, very narrow specialists: one only does search, another only targeting, a third only creatives, a fourth only team management.
Long story short, I did 15 interviews and in the end agreed with Katya: she lives in Georgia and does stand-up on the side https://www.instagram.com/kryloweckaya?exln=MW9rbTR4YXB4YWVvbg==
Artem put together a team too.
And then everything stalled, because we decided to redo the project, and everyone got scared of selling something that would change later. Sounds funny. Developers are the only people who legally sell something that doesn't exist yet😄
We decided to launch a media project about Sri Lanka — https://www.instagram.com/y.srilanka?obrf=MThyZ3JncDJraGxxOA==
It quickly found an audience: 41,000 people watched the team introduction, 31,000 the Dikwella review.
Two months in, I realised two things. Media is a long game, and I need to sell now. And most importantly: developers make about 70% of their sales through real estate agents, not on their own
For what I needed, the format didn't work.
But Artem saw the media as a business in its own right, a project where he has a significant stake. We split: I went into sales, and Artem is growing the media.
Sell before you've built. Dropbox got 75,000 people on its waitlist with a demo video, before the product launched. Tesla collected hundreds of thousands of pre-orders for the Model 3 before production began. A sale is a test of the product, not a reward for finishing it.
Sri Lanka from the inside — life, business, real estate — at https://www.instagram.com/y.srilanka?cplk=MThyZ3JncDJraGxxOA==
and on the Telegram channel "OSTROV" https://t.me/ostrov_serendip. Subscribe.
Have you ever put off selling because the product "wasn't ready yet"? How did it end?
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But when, halfway through the design work, we decided to redo the architecture, I was absolutely sure we shouldn't put off sales any longer, and we went out to build a team: me on HH.ru , Artem through his old connections.
I hadn't personally dealt with HH for more than 6 years — a really clunky portal🤦♂. 150+ applications and, in the age of AI, very narrow specialists: one only does search, another only targeting, a third only creatives, a fourth only team management.
Long story short, I did 15 interviews and in the end agreed with Katya: she lives in Georgia and does stand-up on the side https://www.instagram.com/kryloweckaya?exln=MW9rbTR4YXB4YWVvbg==
Artem put together a team too.
And then everything stalled, because we decided to redo the project, and everyone got scared of selling something that would change later. Sounds funny. Developers are the only people who legally sell something that doesn't exist yet😄
We decided to launch a media project about Sri Lanka — https://www.instagram.com/y.srilanka?obrf=MThyZ3JncDJraGxxOA==
It quickly found an audience: 41,000 people watched the team introduction, 31,000 the Dikwella review.
Two months in, I realised two things. Media is a long game, and I need to sell now. And most importantly: developers make about 70% of their sales through real estate agents, not on their own
For what I needed, the format didn't work.
But Artem saw the media as a business in its own right, a project where he has a significant stake. We split: I went into sales, and Artem is growing the media.
Sell before you've built. Dropbox got 75,000 people on its waitlist with a demo video, before the product launched. Tesla collected hundreds of thousands of pre-orders for the Model 3 before production began. A sale is a test of the product, not a reward for finishing it.
Sri Lanka from the inside — life, business, real estate — at https://www.instagram.com/y.srilanka?cplk=MThyZ3JncDJraGxxOA==
and on the Telegram channel "OSTROV" https://t.me/ostrov_serendip. Subscribe.
Have you ever put off selling because the product "wasn't ready yet"? How did it end?