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Challenge 5

Choose a business model

The story with Borya fell apart. Here's why:
Chaminda (the landowner) unexpectedly started leaning towards not selling the hotel… No legal claims, no conflict. As I understood it, the main argument was that this plot is a family treasure, handed down from his great-grandfather, and they want to pass it on to their grandchildren.

The guys calmly finished building the hotel themselves and are already welcoming guests https://www.instagram.com/pina.habaraduwa

There's a moment Taleb describes as "capitulation to reality". It's not defeat. It's maturity😉

I decided that since my "know-how" in building a business model doesn't work, there's no need to reinvent the wheel — better to take the path already well trodden by developers.

In 2017 I went through the IIDF accelerator with the project REWEDO; my trackers were Alisher Khasanov and Ilya Krasinsky t.me/ilya_krasinsky , and Artem Azevich t.me/azevichcommunity prepared me for demo day. One phrase they kept repeating stuck with me:

"If you do it like everyone else, you'll get what everyone else gets" (i.e. crap)
I figured that in my case, getting what everyone else gets is not bad at all. Developers generally do pretty well for themselves.

And yet mine isn't quite "like everyone else". Because I won't be building in Russia, or in Bali, or even in Phuket — where the market is already overheated and the entry ticket is priced accordingly. I'll be building in Sri Lanka, where all this is only just getting started.

No joint ventures on family land. No schemes for splitting other people's properties into units. A pure development model
As Buffett said: "You don't need to do extraordinary things to get extraordinary results."
Sometimes the best innovation is giving up on innovation.
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