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Challenge 6

Find partners and investors

The first investor believes in the person; the rest believe in the numbers
After spending a lot of time choosing a business model, I decided to build a development company. I set myself a 3-year goal:
- Sell 20 apartments/villas a month
- Revenue of $25 million a year.

For a task like that I definitely need partners and investors
At Rerooms I had a partner, Dima Borisov t.me/dmiborisov, and an investor, Mikhail Kuchment t.me/kuchment – a full house💫

To me, a partner is someone who invests money, ideally around 50% of the capital, and takes on part of the operational functions. Someone who dives into the project completely and spends at least 25% of their time on it.

Why I need this:
1. In every one of my projects, partners showed up at some stage, even though I started alone
2. I'm missing a lot of competencies, and I'd rather cover them with a partner than with an employee
3. It matters to me to have someone to discuss decisions and the current state of things with
4. Some things are really hard for me, like cutting costs, firing people, changing direction, etc.
5. Only a partner can give genuinely useful advice or take on responsibility for a decision


Why you need an investor:
To know that someone else believes in the idea and is ready to back that belief with money. For example, Mikhail Kuchment's investment in Rerooms gave us an incredible boost of energy and confidence that we were doing everything right.

For me, investors come in different kinds:
•  Passive investor – at an early stage, people who simply trust you
• Professional investor – invests and keeps an eye on the investment; when you report to them, you always end up understanding better yourself what's going on
• Smart investor – brings expertise on top of money and takes part in management
• Investor-partner – doesn't take on a role inside the company, but covers some functions from the outside, for example sales, fundraising or construction, as a contractor

In one video I saw Eduard Gurinovich t.me/gurinovich_shares call his friends from the stage and ask them to give him 10 million rubles, to show in practice, so to speak, what social capital is. I tried it too😜 - and now I have Danya and Pasha
That definitely gave me strength and confidence. Also, announcing the project publicly and being financially accountable to investors keeps you from throwing in the towel and walking away when times get tough.
👍So I'm on the lookout

And who are investors and partners to you?
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